Are you looking for a marketing plan that can help you achieve all of your goals while also generating a high return on investment? Influencer marketing for B2B companies is ideal.
While influencer marketing has typically dominated the B2C space, it is soon becoming a game-changer in the B2B space. More and more companies are hiring digital marketing agency Virginia to tap on this trend and stay ahead of the competition.
With 93 percent of B2B marketers professing to have employed influencer marketing, it’s evident that it’s no longer simply about an Instagram personality appearing with a product. It’s a bigger category that comprises B2B thought experts and SMEs who share their expertise to raise brand recognition and increase sales.
1. Clearly define your long-term influencer outreach goals.
Setting goals is the first step when developing a results-driven influencer outreach strategy. Before you start looking for the most appropriate influencers, consider how an influencer can benefit your brand.
Define your goals before stepping out to form connections with influencers, whether you want to generate more leads, increase traffic, or establish brand authority.
It’s simple to identify your KPIs and discover the right influencers when you have a specific set of influencer outreach goals. These objectives can also aid in preparing a thorough roadmap (by assigning a specific approach and indicator to each goal) and the achievement of ideal results. When recruiting an influencer to your team, you may use this blueprint to set the correct expectations.
2. Conduct market assessment and locate current industry influencers.
Hiring the right influencers for your company might take a long time. You must carefully examine each applicant based on their experience, trustworthiness, and circle of influence, even if you have a vast pool of influencers to pick from.
Concentrate on your objectives: The goals of your campaign will have a direct impact on the influencers you recruit. Make your hiring activities goal-oriented, and look for people who are a good fit for your goals.
Invest in professional social media: Channels like LinkedIn and Twitter, which cater to a B2B audience, are excellent places to look for your next brand ambassador for your IT support consultant services. Shortlist contacts for tailored outreach using the comprehensive search tools and search criteria on these professional networks.
Use tried-and-true tools: When you have the resources to construct a list of possible influencers, identifying the top advocates in your area is simple. These databases can help you get a head start on your search and save you time figuring out who to approach.
3. Interact with the influencer on the channel where they are most engaged.
It’s time to get on the radar of your influencers and start a conversation once you’ve narrowed down your list.
Consider the following scenario: you want to contact a huge influencer with large followings and a daily inbox overloaded with emails and texts. How can you create the first contact and capture their interest amid so many messages?
With a straightforward two-step procedure:
- Determine which platform an influencer utilizes the most frequently.
- Make your pitch with a clever email or social media post.
To pique their attention, make your content as engaging as possible. You may be creative and contact influencers with a blog post, a customized video, or a tweet, in addition to your standard outreach. Don’t be scared to try something new and attract their attention with a unique gesture.